Built for Creatives Who See the World Differently
Hero was never meant to blend in. It’s streetwear from a life steeped in graffiti, film, and visual culture — nearly 30 years of making things that actually mean something.
Every piece is built with purpose. Clean lines. Premium feel. Designed with the same intention that goes into a shot, a wall, or a frame. It’s not made for everyone — just anyone who sees it and feels it.
Driven by Art. Defined by Authenticity
DesignHero was founded on one belief: real creativity can’t be manufactured. Every design we release carries the soul of street art and the precision of film composition, built for those who value intention over imitation.
What We Stand For
Every design we create is guided by four core principles, rooted in art, authenticity, and intention.
We don’t follow trends, we build from experience. Real street art, real design, real voice.
Every design has purpose. Composition, balance, and story come before everything else.
We design for those who get it. A community of creatives who wear what they believe in.
We create sustainably. Made on demand, crafted to last, never mass-produced.
A Word from Hero
DesignHero began as a personal journey, from graffiti walls to film sets to fabric.
What started as self-expression turned into a mission to create streetwear with depth, story, and intention. Every piece reflects years of visual craft and the belief that design should mean something real.
– Olivier “Hero” Dressen